MARKETING EXECUTIVE

SOUTHERN NEW HAMPSHIRE UNIVERSITY – SCHOOL OF BUSINESS June 2021 -Present
Master of Business Administration in Marketing and Sustainability
• Relevant Coursework: Brand Management, Consumer Behavior, and Marketing, Digital Marketing,
Marketing Research Analytics, and Organizational Strategy in a Global Environment

FLORIDA STATE UNIVERSITY – SCHOOL OF SOCIAL SCIENCE May 2003- June 2006
Bachelor’s Degree in Social Science and Communications

WORK EXPERIENCE
WM HOLDINGS, INC, (merged with Advanced Disposal in August 2020) Aug. 2020 – Present
$17.6B in revenue, 48,000+ employees
Corporate Marketing & Communications Specialist
• Pioneered overall marketing strategy for corporate Integrated Marketing Team through cross-functionally departments
• Established and executed marketing strategies for email marketing and developed key marketing initiatives leading to customer conversion and retention for March 2021 – December 2021
• Analyzed data from multiple sources to create over 130+ strategies for stakeholders and partners
• Conducted industry research and Incorporated implementation of several CRM systems
• Oversaw all external marketing efforts of ADS Waste Holdings, Inc. and its subsidiaries with locations across 26 states, including the Bahamas, with annual revenue of $1.4B
• Led ADS merger and acquisition which migrated 3+ million customers, 375K customers profiles created & enrolled
• Developed and an executed Advanced Disposal acquisition strategy. Lead and manage transition process through signing up, training, on-boarding, and system sop’s
• Created first-ever digital team SOPs for digital-related functions

ADVANCED DISPOSAL SERVICES, INC, (NYSE: ADSW) Oct.2018 – Aug.2020
$4.9B in revenue, 10,000+ employees
External Marketing Specialist
Customer Relations Management Coordinator
• Designed pilot strategy for app and marketing campaign, drove key testing metrics, and implementation plan to roll out to 2+ million customers
• Managed 4 interns responsible for customer relations and social media management
• Managed editor role: project management and copywriting, collected assets, drafted, and reviewed copy, submitted to our agency.
• Created briefs for company acquisitions, stakeholders, and partners through various communication vehicles.
• Market Research: Researched industry to gain internal and external analysis for business opportunities.
• Utilized the Triple Bottom Line Theory to strategize company advantages over competitors.

GENERAL DYNAMICS INFORMATION TECHNOLOGY July 2016- 2018
($45.4B in revenue, 107,000+ employees)
Customer Relations Manager
• Managed all aspects of the brand to ensure continued category ownership for communications through military contracts
• Directly involved in all new product development work including ideation, concept development, testing, sourcing, production, and shipping
• Directly involved with creating and managing customer-specific test programs from the P&L planning stage through execution

REVLON March 2012- 2016
One of the leading international companies in the beauty and hairdressing industry
($3.1B in revenue, 7300+employees)
Marketing Manager / Senior Communications Strategist
• Led new brand creation, product innovation, retail, and multi-cultural beauty products (200+ SKUs) in 2013-2016), which represents 40% of total business revenue
• Generated brand communication plan across all platforms (digital multi-media, print media, marketing/sales materials, trade shows, education, photoshoots, and promotions)
• Developed & executed new product launch plans and programs with 15+ cross- functional teams.
• Analyzed sales data to identify gaps and opportunities
• Wrote creative briefs and directed the work of outside marketing/PR agencies
Role supported director of Vice President and Senior Director of marketing driving sales over $11 million in revenue in 24 months
• Delivered +9% share growth by relying on consumer research to ensure relationships with all audiences
• Project Management: Led integrated project teams to influence RD (formula, fragrance, and packaging instructions)
• Consumer Engagement: Boosted product shelf turn by .5 using below the line marketing such as, events, in-store promotions, and pop-up
• Budgeting: Managed a $100+ million budget, tracked ROI (profit and loss), specifically on advertising, promotion, and trade spending
• Trade Marketing: Partnered with sales team to track and manage brand activation and diffusion for 60 In-Store promotions increasing product sales by over 20%

T-MOBILE April 2004- 2005
($60B in revenue, 75,000+ employees)
One of the Largest Mobile Companies in the world
Marketing Associate Paid Intern & Broadband Telemarketer
• Propelled sales for market-leading brands by executing headset marketing program leading to market share growth.
• Led initiatives to improve brand presence through consumer sales and promotions
• Product Positioning: Drove profitability through sales and pricing, brand launches, and optimized marketing mix
• Account Management: Achieved 98% product availability in contracted outlets by enforcing consumer contract agreements.
• Retained 85% of accounts through proactive support with business knowledge and creative advertising concepts

HONORS & AWARDS
• WM Corporate Recognition Award. July 2021
• Considered USF Digital Marketing Program Board Committee 2021
• Sustainability Cover Award 2020
• Led Cinema Partnership Proposal Warner Bros. 2016
• Created and developed REVLON’s first “BEST COVER AWARD 2015”, 2015
• Undertook negotiations with celebrity and official sponsors including Bravo’s Cynthia Bailey, 2016
• Managed nationwide grassroots campaigns that reached over 500,000, 2015
• Community Action Agency Mentorship Program Participant, Teacher 2008
• Florida State University, Student Union Board: Advisor 2000

LEADERSHIP
NORTH FLORIDA COMMUNITY ACTION AGENCY July 2011- 2013
Mentorship Program Participant Teacher
Taught 20 seminars on choices and critical thinking under peer pressure for low-income families in need of housing
Created recruitment strategy every quarter

MOTHERS IN NEED NON-PROFIT ORGANIZATION
Marketing Internship March 2008-2011
Worked with CEO to organize and execute fundraiser operations and foster community engagement
Led team of 4 through research and development of 2 separate products

FLORIDA STATE UNIVERSITY STUDENT UNION BOARD
Digital Marketing Intern 2003-2006
Worked with the staff to manage future projects and student fundraising events to attract 400 people.
Proposed and raised new strategies to improve program revenue, including event sponsorships secured through marketing research and relationship-building

CERTIFICATIONS
GENERAL DYNAMICS CERTIFICATIONS –GDIT June 2016
• Accounting Cycle and Accrual Accounting, Marketing Strategies Internal Analysis, Financial Statements
• Adobe Photoshop, OSHA Certification, Budgeting, Adobe Illustrator, Execute Innovation, SAP CRM, Microsoft Dynamics CRM: Forms, Marketing, Contacts, and Processes; Microsoft Access

Recommendation Letters, References, and Certifications Available

Thank You for Your time